The New Generation Entrepreneurs Are Mobile-first

August 22, 2014 Tech

kinkoo-business-tool-external-battery-packSmartphone has become an integral part of everyday life as well as the business, particularly for young entrepreneurs.

According to a new OnePoll survey commissioned by Xero, more than half of young entrepreneurs believe a smartphone is as important to running a business as a car or laptop.

52 percent of the 500 young entrepreneurs surveyed said a smartphone was an essential business tool, just head of a car/van and laptop on 51%.

Continuing with the need for mobility, 32% of the UK’s young business stars of the future ranked social media as a key tool to the running of their business.

Having a desktop PC was seen as important by only 27%, reflecting falling demand for static technology and fixed office premises among the next generation of young entrepreneurs.

‘The new generation of entrepreneurs are incredibly switched on when it comes to technology, especially remote working,’ said Xero UK MD Gary Turner. ‘This survey is telling us that the desktop is dead – the new generation want the ability to access all files and documents, speak to customers and associates and run an enterprise from anywhere, whether it is in the street or half way up a mountain. This accessibility is going to be a really key development in the future of business.

Johnny Luk, CEO at NACUE (The National Association of College and University Entrepreneurs) said, “Technology, including smart phones, is radically changing the way business works, and students are leading the way in adopting new trends and methods to make business happen- not just in communications, but in marketing, content creation, planning and even coding.”

And as garnitures of smartphone, various mobile apps and external battery pack like Kinkoo Infinite One portable charger also offer users more mobility and flexibility, making the smartphone the ideal tool for young entrepreneurs.

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